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Katerina Maliaran
Head of Ad Monetization
,
Burny Games
Ukraine
Katerina Maliaran is the Head of Ad Monetization at Burny Games, a mobile game studio focused on long-lifecycle casual games, where she leads the monetization strategy. She specializes in scaling ad-driven and hybrid business models and applying practical, data-driven approaches that increase revenue while preserving a strong player experience.
At the conference, Katerina shares real case studies from live mobile games, exploring the balance between retention and monetization, how ad configuration impacts long-term retention, and how studios can avoid common optimization mistakes when scaling casual games.