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Katie Desmond
Senior Media Manager,
Headspace
Katie is a results-driven growth marketer with a proven track record of scaling paid and growth channels into high-performing, evergreen initiatives. At Headspace, she leads ASO, Influencer, Affiliate, Audio, and CTV marketing. She has successfully transformed these channels from test-and-learn strategies into sustainable, always-on programs across the organization. She focuses on identifying new channels, audiences, and markets that uncover opportunities to drive continued growth and maximize ROI.
Sessions
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How Headspace Successfully Leverage Localization and Creative Best Practice to Drive Organic Growth Through ASO22-May-2025Terrace Ballroom 153
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