Katie is a results-driven growth marketer with a proven track record of scaling paid and growth channels into high-performing, evergreen initiatives. At Headspace, she leads ASO, Influencer, Affiliate, Audio, and CTV marketing. She has successfully transformed these channels from test-and-learn strategies into sustainable, always-on programs across the organization. She focuses on identifying new channels, audiences, and markets that uncover opportunities to drive continued growth and maximize ROI.