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Kristina Larionova
Creative Director
,
Burny Games
I work at the intersection of product and marketing in mobile F2P games, leading a creative department that covers both sides: product (UX/UI design, animation, UX-writing, sounds) and marketing (video ads, playables, static creatives). This shapes how I approach creative strategy where creativity, product knowledge, and business goals come together. Always open to new tools and approaches. I test them and apply what actually drives results.