May 20-22, 2025
Las Vegas

Speakers

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Lauren Park

Lauren Park

Global Head of ASO, M&C Saatchi Performance

Lauren has been in the digital industry for twelve years, with more than nine specializing in App Store Optimization. At M&C Saatchi Performance, Lauren has worked with brands across the entertainment, gaming, and e-commerce landscape, building her expertise in both improving discoverability and driving conversion. Leading bespoke ASO strategies for clients like Headspace, Amazon, TikTok, Grab,, Lauren is an expert in finding the right solution for different demands.

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Real ID Reminder for Americans Traveling to MAU

Starting May 7, a Real ID-compliant driver’s license or identification card is required to travel on US domestic flights, unless you have another acceptable document such as a passport.