Lauren has been in the digital industry for twelve years, with more than nine specializing in App Store Optimization. At M&C Saatchi Performance, Lauren has worked with brands across the entertainment, gaming, and e-commerce landscape, building her expertise in both improving discoverability and driving conversion. Leading bespoke ASO strategies for clients like Headspace, Amazon, TikTok, Grab,, Lauren is an expert in finding the right solution for different demands.