Marissa Rexer is a distinguished leader in the fields of artificial intelligence and marketing, currently serving as the Managing Director of Customer Journey Solutions at Adobe. Marissa has been at the forefront of integrating AI technologies to revolutionize marketing strategies and enhance customer experiences. With over a decade of experience, Marissa has a deep understanding of how AI can be leveraged to drive marketing innovation. She has successfully led numerous projects that utilize AI to analyze customer data, predict trends, and personalize marketing campaigns. Her work has not only improved customer engagement but also significantly boosted ROI for her clients. Before joining Adobe, Marissa held key positions at leading companies such as Preferred Hotel Group, American Express, and Salesforce. Marissa is a frequent speaker at industry conferences and events, where she shares her insights on the future of AI in marketing. Her presentations are known for their practical advice and forward-thinking perspectives, making her a valuable resource for professionals looking to stay ahead in the rapidly evolving landscape of digital marketing. Outside of her professional life, Marissa volunteers as a Court Appointed Special Advocate (CASA) for children in the foster care system.