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Nancy Anderson

Nancy Anderson

Founder , natal

Nancy Anderson (M.S. Kinesiology) is a celebrity trainer, nutritionist, and pre- and post-natal expert with 20 years of experience at the intersection of fitness, health, and behavior change.

She is the Founder of natal, Move Your Bump, and Birth Recovery Center — digital-first platforms and programs that support women through pregnancy, postpartum recovery, and long-term wellness. As a founder and operator, Nancy has led product development, community building, and growth strategy for mobile and membership-based products serving hundreds of thousands of women worldwide.

Beyond her work in fitness and nutrition, Nancy is a tech-forward builder focused on creating scalable, trust-driven experiences in highly personal categories. Her work emphasizes how thoughtful product design, inclusive leadership, and lived experience directly influence engagement, retention, and long-term user outcomes.

Nancy’s mission is to empower moms, moms-to-be, and individuals around the world to live their healthiest lives by combining expert guidance, accessible technology, and community-driven support. She brings a unique perspective to mobile growth — blending empathy, data-informed decision-making, and real-world insight to build products users rely on and return to.

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