Nick Cullen is a User Acquisition (UA) Team Lead at Mistplay, the leading loyalty platform for mobile gamers. As a passionate Marketer at Mistplay, Nick has built full-funnel UA campaigns, formulated creative strategies, and launched new media channels to drive high-value users to the platform. Before Mistplay, Nick started his career in mobile apps in UA and Product Marketing at Game Hive and BBM, respectively. Nick received his Bachelors of Business Administration from Wilfrid Laurier University, is a born-and-raised Torontonian, and a life-long Maple Leafs Fan.