Nicole Bansal is a seasoned marketing leader with over a decade of experience helping early-stage startups build high-converting funnels, sharpen their positioning, and scale with speed. She’s led marketing at companies like Liftoff (acquired by Blackstone) and Bbot (acquired by DoorDash), built out entire marketing functions from the ground up, and now serves as a fractional CMO for startups looking to grow fast—often with limited budgets, scrappy teams, and offshore resources.

Nicole specializes in demand generation, go-to-market strategy, and product positioning that actually drives revenue. She partners closely with founders to identify what’s working, what’s not, and where to focus for the highest impact.

Outside of tech, Nicole is also a real estate investor who flips homes, runs a portfolio of short-term Airbnb rentals, and is passionate about helping others find financial freedom. She lives in San Diego with her husband, toddler, and husky, and spends her off hours dancing, traveling, and scuba diving.