Noa Gutterman is the Vice President of Acquisition at Mistplay where she oversees paid UA and creative. For the last 10+ years, Noa has worked in mobile UA across fintech, telecom, and social verticals with a focus on Millennial and Gen Z consumers. Over the course of her career, she's leveraged organic social trends to go viral, hitting #1 app in the App Store and top 10 in App Store product category multiple times. Noa lives in Brooklyn, NY where she loves exploring new restaurants, training to walk a half marathon in one day on her indoor treadmill, or listening to true crime podcasts.