Peter is the Founder and CEO of AppAgent, an award-winning growth and creative partner for top mobile game publishers including Supercell, Goodgame Studios, and Metacore. AppAgent tackles growth challenges using its 360° diagnostic methodology, GamePlan.

Peter entered the mobile sector as the co-founder of a mobile gaming studio in 2011. Before that, he spent six years in advertising, working on campaigns for multinational brands such as Vodafone and Nestlé.