A true pioneer in helping developers and brands make the most of ads on the App Store, Polina is a results-driven Customer Success Leader with over 10 years of experience in AdTech and MarTech. She works with some of the biggest US brands globally, delivering impactful outcomes and driving marketing performance at scale. As Head of Customer Success at SplitMetrics, she leads with a customer-first mentality, consistently empowering clients to achieve global success. Polina is a regular speaker at key industry events such as APS, MAMA, MWC, and MAU, where she shares her expertise in Apple Ads and AI-based ad strategies.