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Raye Askin
Global Product Lead, App Campaigns,
Google
Raye has been leading global app measurement strategy at Google for over two years, bringing deep expertise in mobile measurement built throughout her career. As a Global Product Lead, she drives go-to-market activation strategy for key Google App Ads measurement solutions—from attribution to incrementality experiments—while also shaping broader mobile ecosystem initiatives.
Sessions
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Win on iOS With AppsFlyer and Google’s Latest Measurement Innovations22-May-2025Terrace Ballroom 151
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