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Rowena Lam

Rowena Lam

Senior Director of Privacy & Data, IAB Tech Lab

Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.

Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.

 

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Real ID Reminder for Americans Traveling to MAU

Starting May 7, a Real ID-compliant driver’s license or identification card is required to travel on US domestic flights, unless you have another acceptable document such as a passport.