Roy Yanai is the AVP of Product - Measurement at AppsFlyer. Over the past 7 years, Roy led different product areas within AppsFlyer including Data Exchange, Analytics, Incrementality and iOS. Currently, Roy leads the product efforts for AppsFlyer's attribution and measurement products. Prior to AppsFlyer, Roy served as CEO & Head of Product at Mego - a startup aimed to solve eCommerce delivery pains and founded HackIDC - Israel's largest Hackathon.