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Sam Khoury
Chief Strategy Officer & Co-Founder
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Marketecture Media
Sam Khoury is the Co-Founder and Chief Strategy Officer of Marketecture Media, where he helps define how modern marketing and advertising ecosystems are understood and communicated. He brings over 20 years of hands-on experience in advertising, including leadership roles at FreeWheel, a Comcast Company, and T-Mobile Advertising.
Sam is known for translating complex marketing technology into clear, actionable insight.
At Marketecture, he leads partnerships and content strategy, working with advertising organizations, agencies, and adtech companies to shape their strategic initiatives.
Sessions
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Hello, MAU: How T-Mobile Advertising Solutions & Google Ad Manager scale customer-centric mobile monetization20-May-2026Terrace Ballroom 151
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