Thomas Hopkins is a veteran growth leader who has scaled marketing efforts at some of technology's most notable companies. As the former Head of Performance and Lifecycle Marketing at MasterClass, he helped drive the company's explosive growth from Series B through Series D. Prior to that, as Head of Passenger Acquisition Growth at Lyft, he played a key role in the company's pre-IPO expansion. Thomas specializes in developing comprehensive marketing measurement frameworks that connect brand health to business outcomes, with particular expertise in multi-touch attribution modeling and marketing analytics. Currently, as a Fractional Growth Advisor and Consultant, he partners with seed to Series C companies to revolutionize their marketing approach, helping them navigate the complexities of modern attribution while building sustainable growth engines. His unique experience spans both high-growth startups and industry titans, giving him a rare perspective on scaling marketing efforts across different business stages and challenges.