Vivek is a seasoned marketing executive with over 15 years of experience in accelerating growth for world-class companies across three continents. He has a strong background in building companies and teams from the ground up, applying creative strategies and cutting-edge technology to create asymmetrical outcomes.

As the VP of Marketing at Abound by The Times of India, Vivek is responsible for launching a new super-app for immigrants and scaling international expansion for the Times Group's worldwide portfolio of digital businesses. He leverages his expertise in digital media strategy, media planning and buying, partnerships, product marketing, and user acquisition to drive performance and revenue growth. Vivek also enjoy investing in startups and mentoring aspiring marketers, as well as learning new skills and staying updated on the latest trends and innovations in the industry.