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MAU Vegas

Alexander Guerra Perales

Alexander Guerra Perales

Director Head of Monetization, baz superapp

Alexander Guerra is the Director Head of Monetization at baz superapp. He is also a consultant on Platform and Pricing Strategy for start-ups and big corporations. Before joining baz, Alexander was a Lead Manager at Uber Technologies where he was responsible for building the SuperApp strategy globally and rolling out multiple revenue management tactics for profitable growth.

His current consulting work focuses on helping companies to build, join or buy a platform and design strategies that make these business models profitable in the short-to-mid term. Alexander obtained a MSc in Management and Finance from University College London at UCL School of Management and also has studies at HEC Paris, MIT Sloan School of Management and Harvard Business School.

Alexander has been a keynote speaker in the App Mobile Industry from the past 10 years having participated in events such as MAU Vegas, Financial Brand Forum, INFORMS Revenue Management and Pricing Conference, App Growth Summit, Money 20/20, App Promotion Summit, Adobe Summit and other ones across the world.

Other references:


  • ApsFlyer