Omer Gal is the VP of Performance Marketing at Lightricks, where he oversees all paid and organic marketing campaigns for each of Lightricks’ products to ensure awareness with new customers and engagement across the company’s millions of users worldwide. His team integrates a variety of AI tools to optimize performance, retention and costs, while dedicated data science teams analyze and optimize ad spend, create predictive models to increase LTV and to find real time anomalies in his marketing campaigns. Prior to joining Lightricks, he was Vice President of Marketing and M&A at Altimo, an AI B2C private equity startup, and led the eCommerce vertical at Meta (formerly Facebook).

Omer has a master’s degree in marketing from Tel Aviv University, and has more than 15 years of experience in digital marketing, user acquisition, growth hacking, data analysis, and AI integration. 

Lightricks is a pioneer in innovative technology that bridges the gap between imagination and creation. As an AI-first company, with a mission to build an innovative photo and video creation platform, we aim to enable content creators and brands to produce engaging, top-performing content. Our state-of-the-art technology is focused on photo and video processing and is based on both groundbreaking facial recognition and generative AI features.

Lightricks’ photo and video editing tools offer endless possibilities and inspiration, while the company’s creator services provide content creators the ability to monetize their work and offer brands opportunities to scale their content through tailored creator partnerships. Lightricks’ suite of content creation apps has more than 730 million downloads worldwide.

With four international offices, and backers including Goldman Sachs Asset Management, Insight Partners, Greycroft, ClalTech, and Viola Ventures, Lightricks continues to empower creators from the moment inspiration strikes.