Zach Pond is a native Coloradan who has been living temporarily in California for 17 years. After MBA school at Pepperdine University, he fell in love with a Southern California girl and Mobile Games, launching more than 40 titles at EA, Disney, Warner Bros, Hasbro Backflip and MobilityWare.  He enjoys surfing and long walks on the beach talking about IPM, D1 Retention, Go-to-Market Plans and how to resonate with a target audience through research-driven insightful creatives. Favorite games marketed include DC’s Injustice, LEGO Harry Potter, Mortal Kombat X, and Solitaire.