Strategic Council

Amanda Lulewicz

Area of Expertise: Full Stack (Product marketing, Growth, Brand marketing, App store optimization, User acquisition, Lifecycle, Retention, Live events, Leadership, Marketing analytics, Social media and community)
Amanda is the Head of Marketing for Muus Collective, a women-founded and led studio building fashion-centric experiences spanning mobile games, entertainment, and e-commerce. She boasts over a decade of mobile gaming experience with her prior role as Sr Director, Product Marketing at EA Mobile’s Lifestyle studio, leading marketing efforts for titles such as Design Home, Kim Kardashian Hollywood, and Covet Fashion. Muus’ inaugural fashion game, built in partnership with next-generation retailer REVOLVE, is set to launch in 2025.
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