Strategic Council

Matej Lancaric

Area of Expertise: User acquisition
Matej Lancaric. I have been in the games industry for ten years. I am a true mobile marketing enthusiast currently working as a UA consultant. I develop multi-channel acquisition strategies and marketing campaigns designed to drive our partners' overall growth. For more than eight years, I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning, and general marketing/business advisory.

I am also the host of the fastest-growing no-bullshit gaming show, two & a half gamers, where we discuss day-to-day user acquisition, game design, and monetization of games. We also uncover hidden gems of the gaming industry.
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