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An indie's guide to profitable Meta ads
Discover how solo founders and small teams can actually make Meta work — without burning cash. We’ll cover how to structure campaigns for signal quality, when to use broad targeting, how to think about creative as your real targeting lever, and why no-trial offers often outperform traditional funnels. You’ll learn realistic benchmarks to watch (CPI, D1 payback, blended ROAS), how to test without overspending, and when to scale versus cut. This session is built for indies who want disciplined, data-driven Meta ads — not guesswork.
Speakers
