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MAU Vegas is your ticket to growth — offering more opportunities to connect, learn, and grow.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
Looking for sessions that fit your goals? Use Filters to sort by topic, track, or session format and quickly find the content that aligns with your focus.
There's more to explore - click the accordions below to view more sessions
Event Information
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Stop by the registration desk during this time to pickup your badge.See more
ADDITIONAL FEE
Supper Club Series
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*The Supper Club Series is an Additional Fee ...
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Event Information
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Stop by the registration desk during this time to pickup your badge.See more
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* The MAU Clubhouse is an Additional Fee.
The MAU Clubhouse is an exclusive VIP oasis open Tuesday …
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Enjoy a meal and network with fellow professionals.See more
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First time attending MAU Vegas? Join us for our first timers orientation to meet fellow first-timers and get a taste of the MAU Vegas experience!See more
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin …See more
Networking & Community
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Pitch and Run is a community founded in 2019 to connect founders with investors. Join us for a 4-mile run to kick off another MAU Vegas with our best energy! We'll meet at the Lion at the MGM lobby, g …See more
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Join us at the MAU Vegas Opening Night Party where the MAU community comes together to celebrate the beginning of an epic week.See more
ADDITIONAL FEE
MAU Kickoff Summits
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*The MAU Kickoff Summit is an Additional Fee.
Unlock the exact roadmap top app founders use to scale from zero to traction to profitability ...
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*The MAU Kickoff Summit is an Additional Fee.
When you’re already big, the levers change. This event brings together the systems behind elite growth ...
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*The MAU Kickoff Summit is an Additional Fee.
A brutally honest gaming summit revealing 2026’s must-know UA strategies, creative trends ...
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MAU Plaza
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Stop by the MAU Plaza for a Mic Drop session, a bold, thought-provoking take on a timely topic designed to spark conversation and deliver quick, actionable insights. Or join a Meetup, where lively dis …See more
Event Information
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Join your peers for light breakfast ahead of a full day of inspiration and innovation.See more
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Stop by the registration desk during this time to pickup your badge.See more
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin …See more
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Trade the boardroom for a poolside cabana. Grab a drink, kick off your shoes and chat with sponsors and peers in a sun‑soaked oasis that blends business with all the MAU Vegas vibes.See more
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Enjoy a meal and network with fellow professionals.See more
Networking & Community
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Sponsored by OneSignal, Valid Unwind and connect at our Expo Hall Happy Hour. Enjoy a lively atmosphere and keep the networking going.See more
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Every MAU has one night people remember. This is that night. The people you know and the ones you want to meet — now you know where they're going. Two Friends. Encore Beach Club at NightSee more
Main Stage
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Start your day off at the Main Stage for opening remarks, followed by a series of thought-provoking conversations. Sessions and speakers will be announced soon!See more
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AI removed the building bottleneck and shifted the constraint to attention. The marketers who win now will allocate capital most intelligently across mobile, web, CTV, and every fragmented surface whe …See more
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Mobile measurement has entered a new era, and the next wave of leaders are building systems grounded in attribution, experimentation and lift. In conversation with Snapchat, alongside leaders from Fan …
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The state of subscription apps game show: What do you actually know in 2026? presented by RevenueCatEveryone says they know subscription benchmarks. Fewer people actually do. Each year, RevenueCat's State of Subscription Apps report shows just how far off most assumptions are. 2026 is no exception. …See more
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New research with BCG put a number on what most performance marketers already feel: AI is dismantling the channel mix we all built our careers on. But for growth teams willing to rethink their mix, wh …See more
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When you've invested in small-screen advertising, making the move to the big screen feels like a bold pivot. Yet many brands are discovering that streaming TV is the ultimate untapped source of increm …See more
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Join Adjust on our Main Stage! Topic and speakers will be announced soon.See moreSpeakers
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Join Tatari on our Main Stage! Topic and speakers will be announced soon.See more
Executive Forum
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The Executive Forum invites VPs, Heads & C‑suite to share perspectives, exchange strategies and build networks in a curated environment designed for leadership growth and future‑shaping conversations.See more
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Connect with C-Suite, VPs, and Heads of Departments at the Executive Forum Happy Hour!See more
MAU Plaza
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Stop by the MAU Plaza for a Mic Drop session, a bold, thought-provoking take on a timely topic designed to spark conversation and deliver quick, actionable insights. Or join a Meetup, where lively dis …See more
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Join ContextSDK at the MAU Plaza! Topic and speakers will be announced soon.See more
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Join Perceptycs at the MAU Plaza! Topic and speakers will be announced soon.See more
Retention, Loyalty & Experience
Sponsored by:
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The session aims to reveal how top-performing app companies are leveraging new tactics to acquire users through paid ads, specifically enhanced app campaigns. Attendees will learn new ad campaign type …
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See moreModerator
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Growth playbooks often ignore the human realities behind product adoption and retention. In high-stakes categories like women’s health, trust drives sustainable growth more than tactics alone. Nancy A …See moreSpeakers
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Most rewarded UA campaigns suffer from the "one-and-done" syndrome—users grind for a single reward and vanish. TyrAds CEO Zino challenges this status quo by shifting the focus from transactional insta …See more
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Privacy remains a core expectation for mobile apps, but data collection and use continue to evolve. As products grow more sophisticated and agentic AI becomes embedded in everyday workflows, familiar …See more
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Streaming subscribers are harder to keep than ever. Churn spikes after tentpole sports moments, attention fragments across platforms, and traditional retention playbooks are losing their edge. Fubo, n …See more
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As streaming continues to capture consumer attention, Connected TV (CTV) has emerged as a powerful channel for performance-driven advertisers. This session explores how CTV advertising drives measurab …See more
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The apps crushing retention benchmarks in 2025 aren’t games, but finance, wellness, and productivity tools that borrow directly from the gaming playbook. They use streaks, progression systems, and var …See more
Scale & Growth Systems
Sponsored by:
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Meta has doubled down on apps! Join us for an inside look at what's coming: redesigned ad formats driving higher publisher revenue, AI-powered performance improvements, and new solutions to maximize R …
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In this session, we’ll provide technological blueprints, strategic frameworks, and actionable tactics for how you can build a world class growth team regardless of your size or scale. We’ll dive into …See moreSpeakers
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This fireside chat explores the Creator Flywheel and how brands can drive always-on growth through influencers and partnerships. Instead of relying on short campaign bursts, we’ll discuss why sustaine …
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The mobile gaming ecosystem is shifting. While indie teams thrive on creativity and blockbuster publishers leverage scale, many mid-sized studios face tighter margins, rising user acquisition costs, a …See more
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Japan is the world’s 3rd largest mobile market with the highest ARPPU globally, yet many apps from outside Japan struggle to gain traction. As a UA specialist focused on the Japanese market, I have su …See more
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Most app monetization advice is safe, recycled, and already priced into the market. This session pulls back the curtain on the strategies that actually move revenue—right now—before they become common …See moreSpeakers
Innovation in Action
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We all see the evolving data trends: game installs are down, ARPU is up. Rewarded play is evolving too. Native in-game rewards that drive LTV across your entire user base are becoming more valuable th …See more
Event Information
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Join your peers for light breakfast ahead of a full day of inspiration and innovation.See more
-
Stop by the registration desk during this time to pickup your badge.See more
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Join your peers for brunch ahead of a full day of inspiration and innovation.See more
-
Trade the boardroom for a poolside cabana. Grab a drink, kick off your shoes and chat with sponsors and peers in a sun‑soaked oasis that blends business with all the MAU Vegas vibes.See more
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin …See more
Networking & Community
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Start your MAU Vegas day with intention, movement, and just the right amount of zen. This all-levels yoga session is designed to shake off the stress, reset your mindset, and prep you for a full day o …See more
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Women in Leader(sip) is an annual gathering of women shaping the future of mobile, tech, gaming, and advertising — built for real conversations, meaningful connections, and celebrating the leaders mak …See more
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As the sun sets over the Strip, step into an atmosphere buzzing with energy and celebration. Whether you're winding down or gearing up for more Vegas adventures, come soak in the beats, the lights, an …See more
MAU Plaza
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Stop by the MAU Plaza for a Mic Drop session, a bold, thought-provoking take on a timely topic designed to spark conversation and deliver quick, actionable insights. Or join a Meetup, where lively dis …See more
Retention, Loyalty & Experience
Sponsored by:
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Frameo is a digital photo frame powered by an app — but what we really ship is connection. Friends and family send photos, and the person with the frame receives small, frequent “happy moments” that s …See more
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For decades, loyalty programs have been built around transactions: spend money, earn points, redeem rewards. While effective for driving initial onboarding, this model is losing impact as consumers be …See more
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Every growth team agrees retention matters, yet budget still flows to UA because it is easier to measure, faster to show results, and simpler to defend. The teams that scale efficiently do the opposit …
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Meet Jeremy Strauser, Head of Apps & Engagement. As Head of Apps & Engagement at Audible, Jeremy Strauser leads the product teams responsible for creating and enhancing the features that millions of l …See more
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Expanding to multiple markets is a complex business challenge. Square, one of the world's leading commerce platforms, partnered with MobileAction to turn that complexity into a scalable, automated gro …
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For much of the past decade, the balance of power in mobile in-app advertising has quietly but profoundly shifted. What was once a healthy ebb and flow between supply and demand has, since around 2017 …See more
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Product–Market Fit isn’t found by copying competitors. It’s engineered by understanding how people think. Your ROI: actionable ideas you’ll rush to your team. Colin Hodge grew products to 100M+ users …
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AI has made building apps faster and cheaper than ever. Features can be copied. Code can be generated instantly. Product cycles are compressing. Distribution is now the constraint. This session explor …See more
Scale & Growth Systems
Sponsored by:
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Why 2025 was the last year without AI Agents The mobile app game just changed forever. While you've been manually checking dashboards, responding to reviews at midnight, and tweaking ad bids in spread …See moreSpeakers
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Mobile apps solved measurement's hardest problems first, developing signal governance and attribution rigor under the tightest privacy constraints that no other channel has matched. As web, CTV, and r …See more
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Most teams try to create viral content from scratch. We don't. We systematically replicate proven viral patterns at scale. As the growth team behind Alarmy, the world's #1 alarm app, we built a framew …See more
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The way users discover apps is changing. LLMs are influencing where journeys begin, giving rise to AEO beyond traditional ASO. Also the app stores are evolving. Google Play is introducing AI-driven di …See more
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Today’s UA managers are increasingly expected to influence product decisions, launch cross-platform campaigns, oversee monetization levers, manage ASO, and even build creatives with AI — often without …See more
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As mature, organically strong apps scale paid growth in 2026, the traditional user acquisition playbook begins to fail. Growth increasingly depends on designing a cohesive system rather than optimizin …See more
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External IP licenses, either via a full game or in-game collaboration, offer access to huge built in audiences and highly recognizable ad creatives. Come learn from those with experience marketing gam …See more
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User acquisition no longer scales. Install friction disappeared, attention shattered across devices, and CAC inflation has eliminated acquisition as a competitive strategy. This session reveals how to …See moreSpeakers
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Most brands fight for a share of the market, but the real challenge is earning a share of culture. In a world where consumers can skip, block, or ignore almost any message, brands have to become enter …
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In this session, I’ll break down the viral playbooks we’ve used to generate 2.5 billion views on TikTok/Instagram in the last year while driving millions of installs at insanely low CPIs across many n …See more
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