Beyond the install: Mobile marketing's next chapter presented by Discord

Tuesday, May 19, 2026
2.5 Gamers Gaming Kickoff Summit

The rules for reaching and retaining mobile players are being rewritten – and the publishers pulling ahead aren't playing by the old playbook. Winning today means holding attention long after the install, building communities that keep players invested, and developing marketing strategies that compound over time. This session with Discord explores how forward-thinking publishers are rethinking their entire approach to growth – from launch through long-term retention – with community as a core part of the equation. 

Walk away with a new mental model for what modern mobile marketing looks like and how to put it into practice.

Speakers
Meena Mutha
Meena Mutha, Senior Director of Sales, Advertiser Solutions - Discord