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Cracking Japan: Why the world's 3rd largest mobile market requires a different playbook
Japan is the world’s 3rd largest mobile market with the highest ARPPU globally, yet many apps from outside Japan struggle to gain traction. As a UA specialist focused on the Japanese market, I have supported numerous Japanese apps as well as select overseas titles in achieving sustainable growth. This session explains why standard ASO and UA strategies often fail in Japan and introduces a practical framework for success, covering local search behavior, app store creative strategy, and a Japan-specific media mix, along with real case studies and actionable insights.
Speakers
