2026 Full Agenda

This session dives straight into a practical creative framework for modern user acquisition. No theory, no filler, just what actually moves performance. Matej will cover the full creative process, from research and inspiration flows to testing videos and playables, pre-testing methods, and systematic iteration of winners. You’ll learn how formats differ by UA channel, how to write briefs that creators actually understand, and what the anatomy of a top-performing video looks like in 2026. Matej will also unpack the rise of AI, including tools, workflows, and real examples of cutting CPIs by up to 70% while scaling ROAS. Expect actionable takeaways that immediately improve your creative win rate.