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CTV as the Next Performance Engine presented by Affle
What does it take for CTV to truly perform—and is it built to scale? This panel explores how marketers are using CTV beyond installs to drive measurable outcomes across the full customer journey, including conversions, website traffic, and shopping activity. From supply and inventory quality to attribution and real client ROI, speakers will share how CTV fits within broader mobile and programmatic strategies. Attendees will leave with a clear understanding of how to turn CTV into a consistent, scalable, performance-driven channel.
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