2026 Full Agenda

In this session, I’ll break down the viral playbooks we’ve used to generate 2.5 billion views on TikTok/Instagram in the last year while driving millions of installs at insanely low CPIs across many niches and brands. I'll detail how this is a repeatable system that outperforms typical performance marketing for a fraction of the cost.

I'll give away our secrets for exactly how to find, create, analyze, and improve on creating viral content that works for any consumer product. Expect lots of viral theory backed by our really unique experience, lots of examples and breakdowns of viral content that converted, and let viewers walk away with the exact recipe to do it for their own brands.

Key Takeaways

• Why zero-follower content often outperforms influencer campaigns on viral reach and cost
• The exact content playbooks that consistently unlock tens of millions of organic views on TikTok
• The tricks to turn viral views into actions (installs or purchases)
• How anyone can deploy these playbooks immediately, even with no existing creator network or experience