Distribution is the moat: Scaling to 100M+ MAU in the AI era

Thursday, May 21, 2026
Retention, Loyalty & Experience

AI has made building apps faster and cheaper than ever. Features can be copied. Code can be generated instantly. Product cycles are compressing.

Distribution is now the constraint.

This session explores why the next wave of mobile winners will not be defined by who builds the best 0 to 1 product, but by who scales 1 to 100 through distribution control, incentive alignment, and strategic M&A.

Drawing from Mode Mobile’s portfolio strategy, now surpassing 100M monthly active users, we will break down how acquiring product market fit apps and embedding a unified rewards layer, including Mode’s proprietary EarnOS, unlocks retention and monetization advantages standalone apps often miss.

We will also share a practical framework for evaluating, buying, and positioning apps and games in today’s mobile M&A market, and why ecosystem thinking is becoming the true moat in the AI era.

Speakers
Dan Novaes
Dan Novaes, CEO & Founder - Mode Mobile