Enter big screen energy presented by Roku

Wednesday, May 20, 2026
Main Stage
Format: Fireside Chat

When you've invested in small-screen advertising, making the move to the big screen feels like a bold pivot. Yet many brands are discovering that streaming TV is the ultimate untapped source of incremental growth. This session will unpack how leading marketers have captured high-value audiences with Roku, leveraging CTV as the unexpected key to breaking through today’s fragmented landscape.