Tic Tac Toe: Criss-crossing platforms, networks, and payments

Tuesday, May 19, 2026
2.5 Gamers Gaming Kickoff Summit

In today’s saturated gaming market, winning isn’t about choosing the right platform. It’s about connecting them all.
So we’re borrowing one of the oldest PvP games in history: Tic Tac Toe. Join Michal Bubernik and Nadia Khafaja for a live X vs O conversation about cross-platform user acquisition, web-to-app journeys, and payments beyond app stores. They’ll share real-world lessons from criss-crossing platforms, networks, and monetization layers, and why treating them as one system gives games a serious competitive edge. If you want to increase reach, protect margins, and stay flexible in a platform-fragmented world, this is the game you want to learn to play.

Speakers
Michal Bubernik
Michal Bubernik, Head of Marketing - Pixel Federation
Nadia Khafaja
Nadia Khafaja, Apps & Gaming Lead EMEA - TikTok