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From Audience to Community: Turning IRL Connection into a Growth Channel
Traditional growth channels — paid, influencer, social — are plateauing. The next frontier is belonging.
In this session, Alyx van der Vorm (Harvard-trained neuroscientist, founder of Clyx) breaks down why real-world community is becoming a core growth lever — and show you what it actually feels like.
You'll experience rapid trust-building dynamics firsthand, then walk away with practical frameworks for identifying IRL communities, activating them as distribution channels, and moving your brand from targeting audiences to embedding in them.
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