From Creative to Conversion: Scaling What Works presented by TikTok

Wednesday, May 20, 2026
Innovation in Action
Format: Panel Discussion

This session explores how creativity, community, and AI-powered are reshaping growth on TikTok. Hear from TikTok, agency, and advertiser perspectives on how brands are evolving creative strategies to capture atention, improve efficiency, and sign based measurement enble teams to scale what works and unlocks stronger performance across acquisition, engagement and retention. 

Speakers
Diana Velasquez
Diana Velasquez, Head of Industry, Apps & Gaming - TikTok
Ajay Mehta
Ajay Mehta, Founder - Tolan
Adam Heiman
Adam Heiman, CEO & Co-Founder - Medianug
Justine Mooney
Justine Mooney, Head of Creative Strategy - Valid.co