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From fandom to loyalty in streaming presented by AppsFlyer
Streaming subscribers are harder to keep than ever. Churn spikes after tentpole sports moments, attention fragments across platforms, and traditional retention playbooks are losing their edge. Fubo, now operating at 6.2 million subscribers following its combination with Hulu plus Live TV, has rethought retention from the ground up. Vincent Eterlet and TikTok unpack what is working: how creator-driven content converts casual fans into loyal subscribers, how skillful targeting and personalization change the acquisition-to-retention math, and how measuring performance across devices reveals which moments drive long-term value.
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