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Fuelling growth with Blue-Ocean inspired micro-tweaks that make competition immaterial
The Blue-Ocean strategy framework has redefined new market creation for many companies over the last decade or so. This diverse panel comprising leaders of extremely successful companies to rapidly growing innovative startups discusses how some of the principles of this framework can also be applied in smaller ways to marketing, creatives, retention and monetization models to continually shift the market boundaries even in hyper-competitive spaces.
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