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“It’s the competition, stupid”: How to swim towards an uncontested blue ocean from a competitive red ocean.
The Blue-Ocean ERRC (Eliminate, Reduce, Raise, Create) framework, as exemplified by Cirque du Soleil, Nintendo Wii, Apple and others, has codified and inspired new market creation over the last decade or so. This diverse panel comprising leaders of extremely successful organizations to thriving innovative startups discusses, with concrete examples, how some of the principles of this framework can be applied to mobile marketing, creatives, retention and monetization models to continually shift the boundaries sustainably in hyper-competitive spaces.
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