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How app discovery is evolving — and what to do about it presented by AppTweak
The way users discover apps is fundamentally changing. Search on the App Store and Google Play is becoming more intent-driven, and users increasingly expect personalized experiences.
At the same time, discovery no longer starts and ends in the stores. Generative AI engines are influencing where users start their search, introducing Generative Engine Optimization (GEO) as a new visibility layer beyond traditional app store search.
In this session, we’ll outline the practical steps app marketers can take to stay visible in a landscape that’s more fragmented, automated, and competitive than ever.
