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How customer insights built a unicorn: The product marketing system that scaled Flo
Most apps burning millions on UA are solving the wrong problem for the wrong customer. And they think they have to spend money on expensive agencies to sharpen their focus and their pitch. This talk will show you how to run AI enabled research in house as a part of your growth system and leverage it for positioning and messaging for product marketing.
At Flo Health, we hit a growth ceiling at 240M installs. Commoditized category. Brutal CAC inflation. Plateauing retention. The answer wasn’t more ad spend, it was deeper customer insight and sharper customer focus.
This talk reveals the exact system we used to gather insights in house to reposition Flo from period tracker to women’s health platform, and unlock 120M new installs while lifting ARPU and improving ROAS.
