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How Square scaled App Store visibility across global markets presented by MobileAction
Expanding to multiple markets is a complex business challenge. Square, one of the world's leading commerce platforms, partnered with MobileAction to turn that complexity into a scalable, automated growth engine on the App Store.
In this session, Square's Senior Global Marketing Manager for Mobile, Sara San Antonio shares how her team grew App Store visibility across 8 countries, automated multi-funnel bid optimization, and unified paid and organic strategies in the leanest way possible.
From smart bidding to geo-specific automations, with this cohesive playbook, learn how Square achieved a 50% ROAS uplift and a 40% decrease in CPT on Apple Ads.
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