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How to make growth and ops speak the same language at scale: Lessons from 1B downloads
Growth teams collect customer insights. Finance tracks revenue signals. Product watches behaviour. Leadership reviews dashboards. And at scale, those signals drift further apart instead of coming together.
In this joint session, Hannah Parvaz (Aperture) and Markus Vahtola (ex-Fingersoft, 1B+ downloads, $150M+ revenue) share the things they learned too late, ignored at the time, or only understood in hindsight.
Hannah brings the customer truths that rarely survive the journey to leadership. Markus brings the executive view from scaling mobile businesses to extreme volume. Together, they unpack where insight gets lost, why teams optimise the wrong things at scale, and how the best companies reconnect signal before growth quietly stalls.
