2026 Full Agenda

In this session, we’ll provide technological blueprints, strategic frameworks, and actionable tactics for how you can build a world class growth team regardless of your size or scale.

We’ll dive into the nitty gritty of: 

• What key technologies do you need in 2026 to be competitive
• What UA channels are the most effective today (and how it changes by genre)
• How to properly resource your UA, analytics and creative teams (when to do it yourself, and when to outsource)
• Key creative trends we see working right now
• How to align on strategic goals across teams so you know when to scale, and when to cut losses
• We’ll provide real tactical insight and stories from in the trenches of UA, so you don’t repeat the mistakes we made.

Why Upptic? Upptic has over launched 60+ games, managed hundreds of millions in ad spend, and worked with some of the largest games in the world (like EA, StillFront, Blizzard, and many more).