Leveraging external IPs for maximum marketing impact: Lessons from the leaders

Thursday, May 21, 2026
Scale & Growth Systems
Format: Fireside Chat

External IP licenses, either via a full game or in-game collaboration, offer access to huge built in audiences and highly recognizable ad creatives. Come learn from those with experience marketing games using top IPs like Marvel, DC, Terminator, Star Trek, NBA, WWE and more about how to maximize the value from a marketing perspective and other best practices.
 

Speakers
Margarita Vasilevski
Margarita Vasilevski, Vice President, Performance Marketing - Scopely
Ryan Brennan
Ryan Brennan, Head of Mobile & Growth Marketing - 2K Games
Josh Burns
Josh Burns, Founder - DigitalDevConnect