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Leveraging external IPs for maximum marketing impact: Lessons from the leaders
External IP licenses, either via a full game or in-game collaboration, offer access to huge built in audiences and highly recognizable ad creatives. Come learn from those with experience marketing games using top IPs like DC Comics, Terminator, Tomb Raider and more (update based on final speaker list) how to maximize the value from a marketing perspective and other best practices.
Takeaways:
- what lift in acquisition metrics (CTR, conversion, etc.) you can expect
- how to best leverage the IP in your ad creatives
- best practices around ad creative development within the IP constraints
- insights around picking potential IPs to collaborate with
