Mic Drop: What if your app knew what your user is doing right now? Presented by ContextSDK

Wednesday, May 20, 2026
MAU Plaza
Format: Mic Drop

Would your App work differently if it knew the user is sitting, walking or commuting right now? Today, apps don’t know. They rely on past in-app behavior and static rules, but remain blind to the user’s real-world situation.

We introduce a new on-device data layer that captures real-world signals and turns them into decision-ready scores using on-device machine learning. This allows apps to move from guessing to knowing when to act.
Once you add timing as a layer, everything from push to monetization improves.

Speakers
Dieter Rappold
Dieter Rappold, CEO & Co-Founder - ContextSDK