Modern measurement: balancing attribution, experimentation, and lift presented by Snapchat

Wednesday, May 20, 2026
Main Stage
Format: Panel Discussion

Mobile measurement has entered a new era, and the next wave of leaders are building systems grounded in attribution, experimentation and lift. In conversation with Snapchat, alongside leaders from Fanatics, Appsflyer, and Product Madness, this session will explore how brands are reshaping performance and defining the future of marketing measurement.

Moderator
Dave Egan
Dave Egan, Senior Director, Apps, Media and Gaming, Group Lead North America - Snapchat
Speakers
Andy Magnes
Andy Magnes, Director of Paid Marketing - Fanatics
Stefana Pesko
Stefana Pesko, Director of Performance Marketing - Product Madness
Brian Quinn
Brian Quinn, President and General Manager - AppsFlyer