Modern mobile privacy, with agentic AI in the mix

Wednesday, May 20, 2026
Retention, Loyalty & Experience

Privacy remains a core expectation for mobile apps, but data collection and use continue to evolve. As products grow more sophisticated and agentic AI becomes embedded in everyday workflows, familiar privacy practices can bend in unexpected ways if not addressed early. This session explores how mobile privacy expectations are changing, where teams are most likely to encounter risk, and how strong fundamentals support responsible AI driven innovation. Attendees will leave with practical steps to reduce regulatory and trust risk while protecting brand reputation and sustaining long term growth.

Speakers
Rowena Lam
Rowena Lam, Sr Director of Product, Privacy & Data - IAB Tech Lab