Most app teams treat monetisation as a collection of separate problems; onboarding, paywalls, pricing, retention.

As teams operate across web and in-app, that fragmentation becomes harder to manage. The same user moves across channels, surfaces, teams, and tools before they convert and before they stay. As these journeys evolve, so do the points where value is lost.

The teams making the most progress are focused on handoffs, the moment where users drop out between surfaces and tools, and using AI to close those gaps faster, and improve performance across the full journey.

In this session, operators and experts share what that looks like in practice: what actually moved the numbers, where the trade-offs sit, and where teams most often get it wrong.

Drawing on patterns from Paddle’s network of thousands of apps, alongside perspectives from Phil Carter, you’ll leave with a clear view of where your monetisation is leaking and where to focus next.