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Quack the Planet: 14 Days, One Human, and an AI Lobster Running My UA
One person. 14 days. Infinite AI tooling. Build, ship, and reach ROAS-positive on a mobile game from scratch - possible?
I tested it. Apple rejected the app. Google rejected it, then changed its mind. An AI agent ran my user acquisition. The AppsFlyer measurement stack was the only adult in the room.
This is the honest field report: what AI actually collapsed (creative, code, decisions), what it didn't (the parts that still need a human), and what this new operator stack means for the marketers, UA managers, and growth leads in this room.
No theory. No slop. Just what happened, and what it suggests is coming next.
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