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Retention before ROAS: Scale UA without burning cash
Every growth team agrees retention matters, yet budget still flows to UA because it is easier to measure, faster to show results, and simpler to defend. The teams that scale efficiently do the opposite. They fix post install conversion and build lifecycle first, then scale acquisition with more confidence and better payback. This panel shares what they shipped, what moved retention and unit economics, and how they proved lift was incremental using holdouts and clean measurement. You will leave with decision rules and clear signals for when scaling UA is actually justified.
Speakers
