2026 Full Agenda

What does it really take to scale a 10+ year-old game in today’s UA landscape? With privacy shifts, rising CPIs, creative fatigue, and fewer obvious growth levers, legacy titles face a very different set of challenges than new launches. This session explores how teams are driving sustainable growth for long-running games by rethinking UA strategy, creative systems, measurement, and channel mix. From working within measurement constraints to finding new audiences, refreshing value propositions, and balancing efficiency vs. scale, Nebojsa will unpack what actually works in 2026 and what no longer does — when the game is old, but the expectations are higher than ever.